Tuesday, October 16, 2018
By Andy Crowe

While some things in real estate may never change when dealing with a buyer or seller, such as wanting to get the most bang for your buck, it is undeniable that advancements such as technology have forever changed the way real estate works. Because of this, it is important to look for an Atlanta real estate agent that can keep up with the changing times. An experienced real estate agent will be able to use a changing real estate market to your advantage to effectively market and sell homes. Here are some ways the market has changed over the years.

Printing Materials

Before the internet, marketing was on a much smaller scale. Real estate companies had to print brochures and leaflets to advertise and promote homes for sale. Word of mouth and open houses were the best ways to get people interested in a home. While there are still print ups of homes for sale, the internet has completely changed the way Atlanta real estate agents market houses. New techniques can now allow companies to reach a larger variety of potential buyers. Social media is the new technology tool for marketing a home. Simple post the information and instantly, thousands of potential buyers have access to all they need to know. People of all ages use Facebook, Twitter, or Instagram on a daily basis. It’s the best and most efficient way to market a home for sale and attract potential buyers.

Property Listings

Ads in the paper about houses for sale used to be commonly printed. However, this now seems to be a thing of the past. Websites have taken over as companies each have their own designated website for posting each new listing. Sellers can now use websites to post their homes for sale and buyers can look up new listings each day with just the click of a button. There is no longer a need to scour the ad pages and circle potential prospects. Posting pictures and videos of the homes makes it easy for a buyer to decide if this is a home they want to pursue or not, making the process easier and quicker for everyone.


Meetups between a real estate agent or broker and a potential client were common in the past. Clients would meet with an agent over coffee to discuss what they were looking for and how to move forward. Today, meet ups don’t happen often. Instead, texting and emails are easy forms of communication with a real estate agent in Atlanta. This form of communication takes the pressure off of the buyer or seller as it allows them time to process information and respond in their own time. However, it is important to be aware that building relationships is still essential for good business and creating trust between agent and client. While communication doesn’t have to be face to face, it still has to be frequent. It is important that a real estate agent listens to your concerns and addresses your needs to build a good rapport. There is freedom and efficiency in the new way of communication if it is done correctly.

Andy Crowe values the new way of business and seeks to meet the needs of every client. For information on buying or selling a house in Atlanta, contact real estate agent Andy Crowe.